Black Tap Craft Burgers & Beer Instagram Campaign Analysis https://www.instagram.com/p/BoH6NUzh1FT/?taken-by=blacktapnyc Social Media Campaign: A planned and coordinated marketing effort to reinforce an idea or business goal. Brand and Objectives The brand, in this case a business, is a restaurant in New York City called Black Tap Craft Burgers and Beers. As a consumer I feel like I understand the objectives of this campaign best because it's effectively working on me! I follow this account because OH MY GOSH LOOK AT THE FOOD! They also have these shakes... I'll post another picture to as I can't adequately describe in words the FOOD PORN this place produces. --> I'm assuming their objective or business goal, is to grow their client base. And to do this, they are using social media to increase awareness of their product (FOOD) and gain a following. The idea is that by producing great photography of their unique, larger-than-life menu opt