Rebekah's Communication Blog

DAZI USA - Sponsored Promotion Introduction: Dazi is a company that sells mostly floral neck ties. The product is a male dominated accessory however... the pattern of the ties, the sale, the online shopping aspect, being on Instagram and close to the Holidays, I would say that this is targeted at girlfriends, wives, and moms doing their Christmas shopping. They use the seascape principles of presentation and least resistance . It's a pretty post, and has a Shop Now button.  Typography Instagram images often don't need type because of the caption aspect. Dazi chose to add type here to increase visibility of the word SALE. It's definitely a strong tactic around the holidays when people are spending money like breathing air and need to find a way to save a buck. Dazi chose a sans serif, all caps, hand written font. I actually don't like it. If you peruse Dazi's website, they are a very straight lined, clean brand. I wish they had stuck to that branding and

Introduction: Summary: The video shows kids getting a ping pong table for Christmas--it shows the kids growing up and playing progressively better--it shows the kids as adults gathered with their family on Christmas, battling it out on the ping pong table.        Audience: Story time! I started following Dick's earlier this year when they made the move to stop selling assault rifles and raised it's minimum age for gun sales to 21. As a person in favor of gun control, this impressed me and despite not being an avid sports connoisseur, they gained my following! I would say that the typical shopper at Dick's is men, as men have a slight monopoly over sports. However, pro-gun-control demographics say that mostly women are in favor. So Dick's may have slightly shifted their demographics when they made this decision. We should also remember that Instagram users are mainly young adults. SO - young adults, split by gender. And for this specific video, I would say fa