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NBC News - Instagram

This was posted by NBC News on Instagram on Saturday in response to a mass shooting. The audience is Instagram users--hopefully all. Youth are more interested in national news than ever before and adults, living on their own and part of a community, should also be aware of the events happening in their world. NBC is connecting to the audience by using several seascape principles. Some of these include:
  • The Value Principle: The value of a news account is information. Unbiased and timely reports of important events. This post fulfills the audiences needs by providing what is expected.
  • The Attention Principle: By using Instagram, NBC is providing it's audience an opportunity to express opinions. A news outlet especially is a hotspot for opinions and arguments. 
  • The Presentation Principle: There were many photos taken of this event. NBC chose to share one that was provoking while also being modest. It accurately depicts the danger of the moment, while also avoiding any images that would be off-putting.  

Contrast: The color contrast in this photo, the crisp white of the officers shirt against all the dark muted tones of the rest of the responders, creates a focal point which draws the eye to it. 

Rule of thirds: The focal point is also off-centered, adhering to the rule of thirds. 

Repetition: A repeating color in this photo is yellow. It acts as a binding element that creates a sense of composition.

Lines: This image also uses lines--the constraints of the channel, as well as the pavement and the tops of responders heads--to give the image direction and movement. 

The design elements featured in this posts image, as well as the seascape principles implemented in the posts caption, create a professional and unbiased tone that comply with the purpose of a news channel.


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