Rebekah's Communication Blog

DAZI USA - Sponsored Promotion Introduction: Dazi is a company that sells mostly floral neck ties. The product is a male dominated accessory however... the pattern of the ties, the sale, the online shopping aspect, being on Instagram and close to the Holidays, I would say that this is targeted at girlfriends, wives, and moms doing their Christmas shopping. They use the seascape principles of presentation and least resistance . It's a pretty post, and has a Shop Now button.  Typography Instagram images often don't need type because of the caption aspect. Dazi chose to add type here to increase visibility of the word SALE. It's definitely a strong tactic around the holidays when people are spending money like breathing air and need to find a way to save a buck. Dazi chose a sans serif, all caps, hand written font. I actually don't like it. If you peruse Dazi's website, they are a very straight lined, clean brand. I wish they had stuck to that branding and...

Introduction: Summary: The video shows kids getting a ping pong table for Christmas--it shows the kids growing up and playing progressively better--it shows the kids as adults gathered with their family on Christmas, battling it out on the ping pong table.        Audience: Story time! I started following Dick's earlier this year when they made the move to stop selling assault rifles and raised it's minimum age for gun sales to 21. As a person in favor of gun control, this impressed me and despite not being an avid sports connoisseur, they gained my following! I would say that the typical shopper at Dick's is men, as men have a slight monopoly over sports. However, pro-gun-control demographics say that mostly women are in favor. So Dick's may have slightly shifted their demographics when they made this decision. We should also remember that Instagram users are mainly young adults. SO - young adults, split by gender. And for this specific video, I woul...

NBC News - Instagram This was posted by NBC News on Instagram on Saturday in response to a mass shooting. The audience is Instagram users--hopefully all. Youth are more interested in national news than ever before and adults, living on their own and part of a community, should also be aware of the events happening in their world. NBC is connecting to the audience by using several seascape principles. Some of these include: The Value Principle: The value of a news account is information. Unbiased and timely reports of important events. This post fulfills the audiences needs by providing what is expected. The Attention Principle: By using Instagram, NBC is providing it's audience an opportunity to express opinions. A news outlet especially is a hotspot for opinions and arguments.  The Presentation Principle: There were many photos taken of this event. NBC chose to share one that was provoking while also being modest. It accurately depicts the danger of the moment, while al...

CZAR PRESS Introduction: Czar Press is a company that prints your designs! The audience is thus, designers.  Some of the seascape principles Czar Press uses are these: 1) Presentation - only posting beautiful product, 2) Value - Czar Press is a leader in its industry and is making its' audience aware of services, 3) Least Resistance - Czar Press giveaway's are all very easy to enter (follow, like, share), and the prizes are  great (20% off order, 200 free cards, etc.), 4) Progress - using the most advanced technology to create on-trend product.  Analysis: Contrast/ Color: By adding this bright colored business card to the center of  the photo, it creates contrast as well as a focal point. It draws the audience eye to the post.  Repetition: This photo uses repetition in repeating shapes. It unifies the image and makes it a coherent whole. It also creates a type of grid which appeals to designers who constantly work with grids. Alignm...

I'm Rebekah! It's spelled weird, right? It's biblical. My parent's named me. Don't most parents do that? It's a pretty bold move, naming your kid after a person from the Bible. Kinda puts a lot of pressure on them. I love irony. I grew up a pretty happy kid. And then came high school. I had self esteem issues (what teenager doesn't). When I was 14 I went on trek, and a 16-year-old boy held my hand! Regardless of the fact that I didn't even know his name, and despite my dirty pioneer clothes, I felt pretty. Are you hearing the warning bells? Yeah, they weren't even bells. They were freakin' sirens. But he was Mormon! And he played rugby and ran cross country and was so cute and all my friends at school had boyfriends. One night he texted telling me he was outside my house. I stole outside with fantasies of a dreamy sweet first kiss. What I didn't expect were his hands forcing themselves down my pants and up my shirt. I tried to act cool ...

She Designs Books  INSTAGRAM POST What is the main purpose of the post? Promotion of an artist! The purpose of the account, and thusly every post, is to inspire the audience. Who is the audience of the post? Designers, women, book lovers. How does the post connect with the audience? By making a seasonal and emotional connection--Fall! And by producing visually appealing images. What value does the post provide to their audience? I'm part of the audience. I love following this account. The value for me is mainly inspiration . But close behind that is motivation - motivation to create work beautiful enough to be featured on the page. Plus, networking ! Connecting with fellow book designing women..  How does the post's design connect and communicate with the audience? In this case it's all about the channel . Because this post is featured on Instagram, there's not a lot of room for design. But the benefit of Instagram design is that it makes conn...

Black Tap Craft Burgers & Beer Instagram Campaign Analysis https://www.instagram.com/p/BoH6NUzh1FT/?taken-by=blacktapnyc Social Media Campaign:  A planned and coordinated marketing effort to reinforce an idea or business goal.  Brand and Objectives The brand, in this case a business, is a restaurant  in New York City called Black Tap Craft Burgers and Beers. As a consumer I feel like I understand the objectives of this campaign best because it's effectively working on me! I follow this account because OH MY GOSH LOOK AT THE FOOD! They also have these shakes... I'll post another picture to as I can't adequately  describe in words the FOOD PORN this place produces. --> I'm assuming their objective or business goal, is to grow their client base. And to do this, they are using social media to increase awareness of their product (FOOD) and gain a following. The idea is that by producing great photography of their unique, larger-than-life menu ...

What is the role of journalism? At the beginning of the semester, I answered this question by stating that I believed the role of journalism was to inform the people. While this simple understanding was correct in its foundation, after studying journalism over the course of this class, I’ve learned so much more about the role of a journalist. In today’s society, the concept of journalism has broadened to incorporate not only newspapers, but outlets such as magazines, online sources, and most recently blogs as well. Because of this, the idea of what a journalist does is drastically changing. Some people believe that an education is an unnecessary step to becoming a journalist. However, there are many aspects of journalism that are necessary to know and understand before a person can produce excellence in journalism. Elements including independence, verification, and a sense of civic duty are some of the imperative features a journalist must understand in order to produce quality jour...

In the class lecture, these questions were discussed: Major Questions What role, if any, should a journalist's own religious faith play in identifying which stories to cover, in reporting, and in framing those stories? Should a reporter distance himself or herself from personal spiritual values, or is that even possible? Can journalists allow their personal faith to influence their world views without it causing them to slant or distort their reporting and writing? In regards to that last question, I believe that journalism can, and in some cases should, allow their faith to influence their writing. As Mormon's interested in journalism, the topic of faith in journalism is extremely applicable to all of us. Sometimes it can feel like a challenge, but I'd like to see it as an opportunity. I'm not saying journalism is necessarily a missionary tool, but there are always ways we can display our faith in today's world in a positive manner. ...

Panel: "Comedy and Mormon Women" Jeff Parkin, BYU Associate Professor in the Department of Theatre and Media Arts, and Jared Cardon, BYU alumnus and adjunct professor at BYU, mediated a panel with BYU’s Divine Comedy actress Whitney Call, and BYU alumnus/ actress of the web show “Pretty Darn Funny” Lisa Valentine Clark during the Mormon Media Symposium early Friday evening. The panel was focused on how the role of religion and gender has affected these two women’s comedic careers. The topics discussed included comedy as a form of nurture, the role of the audience, how physical appearance has affected roles played, and creating comedy for an LDS audience.   Being at different stages of their lives, and having grown up in different atmospheres, the comments made by Call and Clark varied in content. Call spent most of her time talking about the social aspects of comedy. “It seems that people use comedy as a rite of passage or an alpha male badge,” said Call. “I’ve been ...

While I understand the importance of remaining objective, I love being an advocate. It can be really hard for me to simply report sometimes. That's why I love Op-Ed news. If I could, I'd just write reviews and columns my whole life. That way nobody can blame me for being biased. I'm supposed to be! But getting there takes time. So I'll learn reporting first and make my way up. We learned in our reading this week that "trying to silence a journalist's own felt emotions at the scene of a tragedy is an exercise no only in denial but also in futility: it does not work." I first watched the Walter Cronkite report of JFK's assassination in my high school U.S. History class. Here is a link to the best part:  http://www.youtube.com/watch?v=gBMs8JlYcgQ Reporting the hard facts was his job; and he almost got through it before choking up. Don't you think that five seconds of emotion was worth it though? The country had just lost a beloved president. It wa...

In class last week we learned a lot about the ethics of journalism. It was SWEET! I've never had to put myself into some of those positions. The group presentation made journalism so much more exciting! They taught us that by following these guideline called "Poynter's Questions for Ethical Decisions" we can decide whether pursuing or running something as a journalist is a good choice.  Poynter's 10 Ethical Questions: 1. What do I know? What do I need to know? 2. What is my journalistic purpose? 3. What are my ethical concerns? 4. What organizational policies and professional guidelines should I consider? 5. How can I include other people, with different perspectives and diverse idea, in the decision making process? 6. Who are the stakeholders - those affected by my decision? What are their motivations? Which are legitimate? 7. What if the roles were reversed? How would I feel if I were in the shoes of the stakeholder? 8. What are the possible consequences ...

How did the movie reflect (or criticize) the era of Pulitzer and Hearst in their approach to news?                Pulitzer and Hearst transformed journalism to be a product of mass consumption. However, their methods of doing this were not exactly ethical by today's standards. Their era of journalism, known as yellow journalism, was based upon sensationalism and crude exaggeration. His Girl Friday was filmed in the 1940’s, about four decades after this era died. Therefore, at this point in history, honest and trustworthy journalism was being openly appreciated. Because of this, I believe that this film was reflecting the era of Pulitzer and Hearst by mocking their methods in a comical fashion. It made journalism seem laughable and completely unreliable.   How do the film’s characters violate journalistic ethics? In the Elements of Journalism we learn that a journalist's first obligation is to reporti...

So far in The Elements of Journalism we've learned about journalism's obligation to the truth , its loyalty to citizens , and in our last class we went over the concept that "the essence of journalism is a discipline of verification." When I first think of journalism's connection to the word "verification" I  only think about the importance of legitimate sources and fact checking. While these are part of verification, there is still so much more! This quote below helps me realize everything verification does for journalism: How do you sift through the rumors, the gossip, the failed memories,  the manipulative agendas, and try to capture something as accurately as possible,  subject to revision in light of new information and perspective?  How do you overcome your own limits of perception, your own experience,  and come to an account that more people will recognize as reliable?  By watching His Girl Friday we were able to see a lot of t...