Rebekah's Communication Blog

NBC News - Instagram This was posted by NBC News on Instagram on Saturday in response to a mass shooting. The audience is Instagram users--hopefully all. Youth are more interested in national news than ever before and adults, living on their own and part of a community, should also be aware of the events happening in their world. NBC is connecting to the audience by using several seascape principles. Some of these include: The Value Principle: The value of a news account is information. Unbiased and timely reports of important events. This post fulfills the audiences needs by providing what is expected. The Attention Principle: By using Instagram, NBC is providing it's audience an opportunity to express opinions. A news outlet especially is a hotspot for opinions and arguments.  The Presentation Principle: There were many photos taken of this event. NBC chose to share one that was provoking while also being modest. It accurately depicts the danger of the moment, while al...

CZAR PRESS Introduction: Czar Press is a company that prints your designs! The audience is thus, designers.  Some of the seascape principles Czar Press uses are these: 1) Presentation - only posting beautiful product, 2) Value - Czar Press is a leader in its industry and is making its' audience aware of services, 3) Least Resistance - Czar Press giveaway's are all very easy to enter (follow, like, share), and the prizes are  great (20% off order, 200 free cards, etc.), 4) Progress - using the most advanced technology to create on-trend product.  Analysis: Contrast/ Color: By adding this bright colored business card to the center of  the photo, it creates contrast as well as a focal point. It draws the audience eye to the post.  Repetition: This photo uses repetition in repeating shapes. It unifies the image and makes it a coherent whole. It also creates a type of grid which appeals to designers who constantly work with grids. Alignm...

I'm Rebekah! It's spelled weird, right? It's biblical. My parent's named me. Don't most parents do that? It's a pretty bold move, naming your kid after a person from the Bible. Kinda puts a lot of pressure on them. I love irony. I grew up a pretty happy kid. And then came high school. I had self esteem issues (what teenager doesn't). When I was 14 I went on trek, and a 16-year-old boy held my hand! Regardless of the fact that I didn't even know his name, and despite my dirty pioneer clothes, I felt pretty. Are you hearing the warning bells? Yeah, they weren't even bells. They were freakin' sirens. But he was Mormon! And he played rugby and ran cross country and was so cute and all my friends at school had boyfriends. One night he texted telling me he was outside my house. I stole outside with fantasies of a dreamy sweet first kiss. What I didn't expect were his hands forcing themselves down my pants and up my shirt. I tried to act cool ...

She Designs Books  INSTAGRAM POST What is the main purpose of the post? Promotion of an artist! The purpose of the account, and thusly every post, is to inspire the audience. Who is the audience of the post? Designers, women, book lovers. How does the post connect with the audience? By making a seasonal and emotional connection--Fall! And by producing visually appealing images. What value does the post provide to their audience? I'm part of the audience. I love following this account. The value for me is mainly inspiration . But close behind that is motivation - motivation to create work beautiful enough to be featured on the page. Plus, networking ! Connecting with fellow book designing women..  How does the post's design connect and communicate with the audience? In this case it's all about the channel . Because this post is featured on Instagram, there's not a lot of room for design. But the benefit of Instagram design is that it makes conn...

Black Tap Craft Burgers & Beer Instagram Campaign Analysis https://www.instagram.com/p/BoH6NUzh1FT/?taken-by=blacktapnyc Social Media Campaign:  A planned and coordinated marketing effort to reinforce an idea or business goal.  Brand and Objectives The brand, in this case a business, is a restaurant  in New York City called Black Tap Craft Burgers and Beers. As a consumer I feel like I understand the objectives of this campaign best because it's effectively working on me! I follow this account because OH MY GOSH LOOK AT THE FOOD! They also have these shakes... I'll post another picture to as I can't adequately  describe in words the FOOD PORN this place produces. --> I'm assuming their objective or business goal, is to grow their client base. And to do this, they are using social media to increase awareness of their product (FOOD) and gain a following. The idea is that by producing great photography of their unique, larger-than-life menu ...

What is the role of journalism? At the beginning of the semester, I answered this question by stating that I believed the role of journalism was to inform the people. While this simple understanding was correct in its foundation, after studying journalism over the course of this class, I’ve learned so much more about the role of a journalist. In today’s society, the concept of journalism has broadened to incorporate not only newspapers, but outlets such as magazines, online sources, and most recently blogs as well. Because of this, the idea of what a journalist does is drastically changing. Some people believe that an education is an unnecessary step to becoming a journalist. However, there are many aspects of journalism that are necessary to know and understand before a person can produce excellence in journalism. Elements including independence, verification, and a sense of civic duty are some of the imperative features a journalist must understand in order to produce quality jour...

In the class lecture, these questions were discussed: Major Questions What role, if any, should a journalist's own religious faith play in identifying which stories to cover, in reporting, and in framing those stories? Should a reporter distance himself or herself from personal spiritual values, or is that even possible? Can journalists allow their personal faith to influence their world views without it causing them to slant or distort their reporting and writing? In regards to that last question, I believe that journalism can, and in some cases should, allow their faith to influence their writing. As Mormon's interested in journalism, the topic of faith in journalism is extremely applicable to all of us. Sometimes it can feel like a challenge, but I'd like to see it as an opportunity. I'm not saying journalism is necessarily a missionary tool, but there are always ways we can display our faith in today's world in a positive manner. ...